About
No FoOol
Communication
Who are we?
No FoOol is an organisation for powerful and effective Communication Coaching & Training.
Founded and directed by Annette Yashpon, we are based in Berlin, Germany, and European at heart, with regular in-person sessions across southern Germany and Switzerland - including Freiburg, Stuttgart, Frankfurt, Basel, and Zurich.
We work with you in English - unless otherwise requested (German and French also available) - making the skills you learn transferable internationally.
Who Do We Work With?
We specialise in supporting down-to-earth individuals and independent thinkers who choOose to be more influential in their communication. You are often a leader and determined to make a difference - but you don’t want to Sacrifice your personality or values.
You want to:
Develop mindful communication skills
Remain true to yourself, no matter the challenges
Discover the key to making the impact you truly want among peers, superiors, clients, and teams
Impress and achieve phenomenal results
Our clients include start-ups and large companies with a culture of independent thinking.
Why Doesn’t Standard Training Work?
Maybe you’ve felt overwhelmed by standard training programmes that tell you countless things to do and remember, along with numerous techniques to act on simultaneously?
No wonder - it’s almost impossible to learn authentic, constructive, and memorable communication skills this way.
Conventional training methods simply don’t work, especially when you’re about to deliver an important presentation or speak to an influential client, and the adrenaline is rushing, making recall extremely difficult!
Let me give you an example.
If a charisma trainer tells you to:
“Stand up straight with your chest out! Stop moving your feet so much! Turn your fear into fuel! Lighten up! Smile! Connect with your audience! Lower your pitch! Project your voice! Talk slower! Make pauses! Stop using filler words!… (!)…”
…will you now be able to communicate with charisma in a high-pressure situation, in a confident and authentic manner, with high impact and peak gain and a communication style unique to you?
The chances are – no.
This happens because:
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Your unique personality hasn’t been integrated into the training process.
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By being told what to do, your power to make choices - and reveal your full communication potential - has been taken away from you!
This is why we do things differently at No FoOol Communication, focusing on authentic, impactful communication that works in real-world situations.
What Do We Do That’s Different?
Unlike conventional communication training, which imposes external methods and abstract techniques, we work from the inside out. We start with YOU – your unique identity, values, and essential personality traits.
Through High Performance Communication Coaching, we:
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Discover your Inspirational Goal
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Identify what you need to reach your full communication potential
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Guide you to unlock the real you
Next, High Performance Communication Training builds on these insights, focusing on Mindful Communication strategies for Voice, Mind, and Body. The mind connects your real self with voice and body skills, symbolised by the three “oOo”s in No FoOol.
High Performance means we don’t beat around the bush: your sessions are highly focused, challenging, and packed with practical exercises to deliver real, measurable communication results quickly. This isn’t a cushy ride – it’s for those who want tangible success and peak performance, and are prepared to work for it!
This inherent approach allows for bespoke, intuitive training modelled specifically for you. It:
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Reinforces skills so they stick and work instinctively, even in high-pressure situations
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Lets you brand your own unique communication style
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Helps you stand out from the flock, trust who you really are, and express yourself confidently
Communicating authentically and confidently is the foundation of leadership.
True leadership is about freedom from constraints.
No more semi-successful, rule-based programmes – only a fool would do that!
What Are the Results?
Clients who have completed the No FoOol bespoke personal Communication Coaching and Communication Training typically came far in:
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UNLOCKING their unique personality and developing a distinctive communication style
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Communicating with CONFIDENCE, clarity, and purpose using their own bespoke skills and presentation techniques
- Discovering stronger CONNECTIONS, passion, and purpose in professional and personal life
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Attaining high-impact RESULTS, measurable influence, and peak gain long-term
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Gaining RECOGNITION and esteem, frequently receiving the promotion or acknowledgment they deserve
Read for yourself! - WHAT PEOPLE SAY
What are our ideals?
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Good-energy and caring collaborations that help people and teams thrive
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Down-to-earth, fun and accessible — while still delivering results
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Breaking with convention to create a liberating and inspiring approach that truly works
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Honouring individuality: no one-method-fits-all at No FoOol Communication Coaching & Training
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Proving that gain withOUT pain is both possible and beneficial with the right mindset and methods
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Redefining success individually and as something authentic, purposeful and sustainable
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Staying as environmentally friendly as practically possible
The No FoOol Story
Founder and Director
of No FoOol Communication
Annette Yashpon
Always Striving for More & The Crash
For as long as I can remember in my life, I was running – running towards More!
More achievement, more success, more money, more happiness, the perfect life, the perfect job, the perfect relationship…
I had to totally crash before I saw the light: an addiction, a burnout, a mid-life crisis.
Utterly exhausted, I started asking myself:
What am I actually doing? How much longer will I keep racing towards bigger and better – until my life is over?
A New Companion & The Turning Point
Jolted into questioning the meaning of life, I was also fed up with everything always revolving around me. Getting a totally distraught and needy dog might seem like a weird turn-around for some, but suddenly there was a welcome and distracting shift in my energy and attention.
Only this helpless doggie was no foOol - Ebony mirrored my frustrations and became confrontational the more I tried to control her.
Our relationship was a catastrophe.
I reached out to just about anyone, forgetting to listen to my own communication.
As Oprah Winfrey once said:
Often we don’t even realise who we’re meant to be because we’re so busy trying to live out someone else’s ideas.
My New Beginning
Then a friend of a friend managed to trigger that crucial inner journey - I will forever be thankful to you, Eszter!
She suggested I use only non-verbal communication with my dog for a whole week, and then a week of whispered commands.
It helped me to stop, breathe, listen, observe, perceive, and zone into the perfection of the Now.
It stimulated a new mindset – I became more content, no longer ‘out of breath’, and I started really getting through to my dog.
Our communication reached a whole new level.
Respect and mutual trust grew.
Ironically Ebony became the best bespoke personal communication coach I could ever have wished for.
From Dog to Calling – Today
And the funny thing is, people around me started leaning in toOo, for inspiration and advice.
Up until then I had used my voice, mind and body communication savvy to optimise my performances.
Now I was no longer just a stage personality but approachable as a person, able to create success stories in others.
I helped others reveal their true selves, feel ‘enough’ with real purpose, and communicate in a way that spreads joy, creates impact and reaps gain.
This brought me so much awareness, reward and the realisation:
I still enjoy being on the stage, but coaching and training is where my heart sings.
Our team
Annette Yashpon
Founder, Director, Communication Coach and Trainer
A Yorkshire lass - for those in the dark, that’s in the North of England! - now based in Berlin, Annette believes every decade brings new challenges and opportunities for growth.
After 10 demanding years in the film industry, she redirected her focus for the next 10 years to communication skills and the event industry.
Specialising as a trilingual Master of Ceremonies and pianist for companies worldwide, as well as developing her work as a communication artist with voice work, singing and composing, Annette performed for audiences reaching 10 000 (SAP Arena, Mannheim, Germany) and in host countries as far as Dubai, Singapore and the U.S.
Her ‘third decade’ saw the founding of No FoOol Communication, where as a qualified communication expert, the time had come to share her proven Voice–Mind–Body communication techniques to help others grow and succeed.
Alongside bespoke personal Communication Coaching and Training, Annette guides the vision, innovation, and day-to-day organisation of the company, including No FoOol Camp planning and recruitment.
Her global No FoOol client base spans Germany, France, Switzerland, Luxembourg, Belgium, the Netherlands, Scandinavia, the U.S., Canada, the UK, Ireland, UAE, and Singapore.
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Languages: British English (native), fluent German and French
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Combined BA Honours Degree in French and German, University of Birmingham, England
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Piano: Associated Board of the Royal Schools of Music, Grade 8 final exam with ‘excellence’
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10 years in the film business: screenwriting and film directing
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Over 15 years' professional experience in communication, events and performance: Master of Ceremonies, TV presenter, singer, pianist, composer, voice artist, voice and body language coach & trainer
References and further information: yashpon.com
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ICF ACC (Associate Certified Coach) professional coach accreditation with additional CCE (team coaching practice)
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Participation as a member of the International Coach Federation (ICF) - "the Gold Standard for Coaches worldwide"
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Further interests: worldwide travel and hiking, Agility dog sport, horsemanship, horse-riding, yoga & meditation, mindful living, good food and wine, film and the Arts
CONTACT Annette Yashpon, No FoOol
Founder, Director, Communication Coach & Trainer
Ebony
Co-founder and Public Relations Manager
Ebony is a Cretan Hound mix and has been with No FoOol Communication right from the start, greatly contributing to its overall concept.
As many leaders know, animals, like children, often mirror behavioural patters from which we can learn. In this way, a dog has many benefits in Coaching and Training processes.
A trained Assistance Dog with qualifications to her name, Ebony is also a talented Advanced Agility sport competitor.
Well travelled across numerous European countries, she has become astute to all kinds of cultures and people - a further asset for No FoOol Communication.
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Exploration around Europe: Czech Republic, England, Scotland, Switzerland, Italy, Sweden, Norway, Denmark, Finland, Slovenia, Croatia, Germany, The Netherlands, Belgium, Luxembourg, France, Austria
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Numerous medals in European Agility, Advanced class A3 Large
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Qualification as an Assistance Dog
Corinne Wilhelm
Marketing Manager, Coach and Trainer
Having started out in the world in Devon, Southern England and ending up - for now! - in Berlin, Corinne is Annette’s No FoOol Communication official ‘Partner in Crime’ contributing to the innovation, growth and organisation of the company.
A marketing expert and skilled wordsmith, she brings experience in corporate marketing across Europe and supports managers in communicating more convincingly, often in English as well as their own mother tongue.
She developed LANGUAGE ENERGY, a unique element of the No FoOol Communication modules, combining outdoor and online training. Through clever corporate communication in English, she helps clients make a stronger impression and achieve their desired results.
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Languages: English (native), fluent German, basic Finnish, Swedish, Norwegian, Danish
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BA Honours Degree in Business Studies, Hull, England
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Experience in financial and technical services corporate marketing & communications across Europe
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Expertise in communication and intercultural awareness
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Interests: walking and the outdoors, cooking, wine
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